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Ash Donaldson ‹ TEDxLex (Tedx Lexington)


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Ash Donaldson






In his former career as a commercial pilot, Ash was introduced to human factors, the scientific discipline concerned with understanding and designing to accommodate human capabilities and limitations: physically, behaviourally, and cognitively. This study sparked an insatiable curiosity to explore how convincingly our minds deceive us in our everyday lives, and how behaviours can really be changed.



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